Who's in pain now?

Some advertising and marketing geniuses at Motrin ran a controversial ad that created quite a buzz from babywearing Moms and Dads all over the internet - message boards, blogs, twitters. Somebody at Motrin eventually noticed all of the bad press and flood of negative emails being sent their way, as the ad was removed from their website (which is, incidentally, still down for service). Lucky for them, they likely have enough ibuprofen to go around the office this Monday morning :)

Here's the ad, from YouTube. They must not have consulted real parents before running this ad!